How I Started Photo Embroidery

2019年3月、さくらであい館(京都府八幡市)で開催された Dai Higuchi 初個展「フォト刺繍展」の展示風景

Discovering Photo Embroidery

I originally worked in sales of Tajima embroidery machines—mainly multi-head models. Single-head models weren’t a big focus for me.

That changed when a customer contacted me around 2012 and asked, “Can I use a Tajima single-head machine to create photo embroidery?” At the time, I had no experience or technical knowledge of photo embroidery. In fact, I even advised people not to pursue it because it seemed too time-consuming and unprofitable.

A scene from a photo embroidery workspace, showing colorful spools of thread and a computer screen displaying embroidery software with a reference image.
Preparing threads while editing the embroidery data on screen

Six Years of Trial and Error

But online, I began to see incredibly realistic embroidered works that looked just like photographs. I felt a growing sense of urgency: If we can’t show what single-head machines are capable of, we might not be able to sell them at all.

So I decided to try it myself. My goal was to create photo embroidery like no one had ever seen before—using a Tajima machine—and eventually teach that technique to customers. However, things didn’t go smoothly. For six years, I struggled to produce satisfying results.

A large Tajima embroidery machine stitching a photo embroidery piece depicting Lake Tanuki and Mount Fuji.
Large-scale photo embroidery of Mt. Fuji using a multi-head machine
A Tajima embroidery machine working on a photo embroidery piece depicting a red bicycle in an urban scene. The work is shown mid-production in an embroidery hoop.
Detailed photo embroidery completed on a single-head machine

Starting as a Creator

As the process became more complex, it also became harder to explain to customers. But I found something deeply interesting in the uncertainty—the trial and error, the long hours, the moments of surprise. That’s why, in the fall of 2018, I officially became a photo embroidery creator.

The Theme: Embroidering Light

In spring 2019, thanks to sharing my work on Instagram, I had my first solo exhibition. Since then, I’ve held solo shows every year, including in 2020 and 2021. As an artist, I’ve embraced the theme: “Embroidering Light.”

In addition to creating new pieces, I now also participate in books, art events, and help others learn the craft of photo embroidery.

Exhibition view of photo embroidery artworks. Three framed pieces are displayed on the wall, depicting cherry blossoms at Sewaritei, a sunset, and an urban scene with a bridge.
My first photo embroidery exhibition, held in 2019

I believe photo embroidery still holds endless possibilities. I will continue exploring new ways to express light through thread.